INSIGHT
The road of life has many detours – so, picking the right ride and passengers is crucial.
CHALLENGE
How do we showcase Ford's class-leading technology and features in an entertaining way?
SOLUTION
We created a long-form spot highlighting the do's and don'ts of picking the right friends for the road trip of life.
ROLE
ACD Copywriter
The road of life has many detours – so, picking the right ride and passengers is crucial.
CHALLENGE
How do we showcase Ford's class-leading technology and features in an entertaining way?
SOLUTION
We created a long-form spot highlighting the do's and don'ts of picking the right friends for the road trip of life.
ROLE
ACD Copywriter